Morgan Ingram is a dynamic founder and the Chief Edutainment Officer (CEO) of AMP Creative, a company dedicated to revolutionizing B2B go-to-market strategies. Morgan’s journey into the world of personal branding began in 2016, transforming his career and shaping his mission to amplify B2B brands. With a strong educational background from the University of Georgia and Auburn University, Morgan has cultivated a decade of experience in content creation and pipeline generation. He has successfully collaborated with major players like HubSpot, Google, and Slack, and his insights have been featured in high-profile publications such as Harvard Business Review.
To connect with Morgan, you can visit his LinkedIn profile at [Morgan Ingram’s LinkedIn](https://linkedin.com/in/morganjingram) or reach out via email at mji@ampcreative.io.
Morgan has been an influential voice in various podcasts, including his own show, “The SDR Chronicles,” where he discusses sales strategies and pipeline generation. He also hosts “1UP Formula” and features in numerous podcasts related to sales and marketing. His podcasting contributions focus on innovative approaches to sales and overcoming common challenges in the B2B landscape.
Here are ten valuable insights that Morgan Ingram has shared during his podcast appearances:
1. Content-Driven Conversations: Morgan emphasizes the importance of initiating conversations through meaningful content rather than relying solely on traditional outbound sales tactics.
2. The Power of Influencer Marketing: He advocates for leveraging influencers and subject matter experts to cut through the noise and connect with target audiences more effectively.
3. Authenticity in B2B: Morgan believes that creating authentic content is crucial for building lasting relationships and achieving real business outcomes.
4. The Changing Sales Landscape: He discusses the shift in B2B sales strategies, highlighting how cold outreach is becoming less effective and what teams can do to adapt.
5. Innovative Playbooks: Morgan shares proven playbooks for B2B influencer marketing that drive engagement and revenue, which he has successfully implemented with various organizations.
6. Importance of Pipeline Generation: He stresses the significance of pipeline generation as a core focus for B2B organizations looking to scale and succeed in competitive markets.
7. Building Credible Networks: Morgan talks about the value of having a large network of credible influencers and how that can lead to substantial growth opportunities.
8. Beyond Features: He points out that in a saturated market, it’s essential to focus on customer experience and the unique storytelling behind products, rather than just the features.
9. Revolutionizing GTM Strategies: Morgan asserts that the B2B go-to-market ecosystem is broken and emphasizes the need for innovative approaches to drive change.
10. Engagement Over Transactions: He concludes that today’s B2B strategies should focus on fostering genuine engagement with customers rather than pursuing mere transactions.
Morgan Ingram’s insights and experience make him a valuable guest for any podcast focused on sales, marketing, and B2B strategies. By sharing his expertise, he inspires audiences to rethink their approaches and embrace innovative solutions for the challenges faced in today’s fast-paced business environment.