Lead Gen Podcasting Masterclass
get our early holiday bird discount
I’m launching my Podcast Lead Gen Mastery Course and early birds will get it at 500$ bucks instead of 1500$.
Podcast Lead Gen Mastery Course
Who This Course is For:
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Entrepreneurs and founders looking to scale their businesses with high-quality leads.
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Coaches, consultants, and service providers who want to build authority and drive consistent inquiries.
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Aspiring podcasters who want to turn their show into a lead-generation engine and income stream.
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Sales pros and networkers seeking to expand their influence and connections.
Course Outcomes (What You’ll Achieve):
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Launch a podcast that attracts your Ideal Customer Persona (ICP).
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Consistently book 15-100 qualified leads (guests) monthly through your podcast.
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Monetize the podcast via YouTube and sponsorships.
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Build a powerful personal network while growing authority in your niche.
Modules:
Module 1: Launching Your Podcast Lead Gen Machine
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Why podcasts are the most underrated lead-generation tool in 2024.
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The framework for creating a podcast that targets your ICP.
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Action Steps:
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Define your niche, audience, and goals.
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Choose the perfect name, branding, and format for your podcast.
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Set up your tech stack (microphone, editing tools, hosting platforms).
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Outcome: Launch a podcast optimized for attracting your ideal clients.
Module 2: Booking 15-100 ICP Guests Monthly
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Outreach Secrets:
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Finding your ICP using tools like Apollo.io.
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Crafting outreach emails that get responses (templates included) → Persana.
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Automating guest outreach while keeping it personal.
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Guest Strategy:
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How to screen guests to ensure they’re aligned with your business goals.
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Outcome: Consistently fill your podcast calendar with leads who are eager to connect.
Module 3: How to Be a Tip-Top Host
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Setting the tone: Building rapport and creating a memorable experience for guests.
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Mastering the art of listening: The skill that sets great hosts apart.
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How to balance entertainment, education, and subtle selling.
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Outcome: Become a host that guests rave about and want to work with.
Module 4: Asking Relevant and Impactful Questions
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The anatomy of great podcast questions:
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Questions that lead to deeper conversations and uncover opportunities.
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How to subtly guide the conversation toward collaboration.
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Leveraging curiosity to create engaging and valuable content.
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Outcome: Conduct interviews that convert listeners into leads and guests into clients.
Module 5: Monetizing Your Podcast
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Getting Paid by YouTube:
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How to create YouTube-friendly episodes.
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Tips for growing views and subscribers.
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How to unlock YouTube’s revenue potential (ads, memberships, and beyond).
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Getting Paid by Sponsors:
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Crafting sponsorship packages that brands can’t resist.
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How to pitch sponsors and negotiate high-paying deals.
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Outcome: Turn your podcast into an income stream while using it for lead generation.
Module 6: Building a Networking Empire
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Using your podcast as a tool to connect with industry leaders and decision-makers.
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Strategies for turning guests into clients, partners, or referrers.
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How to keep your network engaged and growing over time.
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Outcome: Build a powerful network that generates long-term opportunities.
Bonuses
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Guest Outreach Templates: Ready-to-use email and LinkedIn scripts for booking your dream guests.
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Podcast Growth Playbook: Strategies for growing your audience and reaching more leads.
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Content Repurposing Guide: How to turn podcast episodes into blogs, emails, and social posts.
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Private Community Access: Join a group of ambitious podcasters for networking and support.
Pricing Options:
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One-Time Payment: $1,500 for lifetime access. 497$ for early birds.
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Monthly Subscription: $300/month for ongoing updates and community access.
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Limited-Time Offer: $500 for the first 50 sign-ups.
Launch Plan:
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Pre-Launch Content: Share stories about how podcasting has driven results for you on LinkedIn and YouTube.
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Live Masterclass: Host a free session called “How to Get 100 Leads a Month from Your Podcast” to attract early buyers.
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Affiliate Promotions: Partner with influencers and entrepreneurs in your space to reach your audiences.
Time to dominate your market with podcast lead gen! Sign up and save 1000$ on the course.
Your Host Charles aka Carlos
Meet a PodFreak
I started podcasting 2 years ago and now have 300+ episodes under my belt. I’ve done over 5k sales calls and podcasting was a natural extension of an upfront conversation. I believe in learning from my guest and quenching my curiosity. Podcasts have generated countless opportunities for me.
I run various pods:
- CEO Wisdom Pod
- Founder Wisdom Pod
- AI Wisdom Pod
- VC Wisdom Pod
- Mastermind Pod
- SAAS Pod
- Agency Pod
- Even a podcast about podcasts…
CEO & 4x doggy dad
Podcasting’s the new way to do business.
We are the ROI in POD.