Mike Kunkle is a distinguished figure in the realm of sales enablement, sales effectiveness, and sales training. As the Vice President of Sales Effectiveness Services at SPARXiQ, he brings a wealth of experience, having garnered millions of dollars in ROI through his successful initiatives and transformational strategies. His diverse background includes roles as a founder, speaker, and author, making him a prominent thought leader in his field. Kunkle holds a Bachelor’s degree from Mansfield University of Pennsylvania and multiple certifications, including a Six Sigma Green Belt. You can connect with him through his LinkedIn profile at https://linkedin.com/in/mikekunkle and visit his personal website at https://www.mikekunkle.com.
Kunkle’s insights are sought after on many podcasts, where he discusses various topics related to sales performance and enablement. Notable podcasts he has appeared on include:
1. The Building Blocks of Sales Enablement
Link: https://podcasts.apple.com/us/podcast/the-building-blocks-of-sales-enablement-with-mike-kunkle/id1046045197?i=1000544920985
2. Troubleshooting Enablement Podcast
Host: Devon McDermott
Link: https://poddtoppen.se/podcast/1558307853/the-state-of-sales-enablement/troubleshooting-enablement-with-mike-kunkle-interview
3. Sales Reinvented Podcast
Link: https://salesreinvented.com/episode-017-mike-kunkle/
4. Flipping to Virtual Training (Everand)
Link: https://www.everand.com/podcast/591572928/Mike-Kunkle-Discusses-Flipping-to-Virtual-Training-Sales-enablement-and-training-expert-Mike-Kunkle-joins-us-to-discuss-how-to-flip-in-person-trainin
Kunkle’s ability to connect with audiences and deliver actionable insights make him an exceptional podcast guest. Throughout his appearances, he has consistently shared valuable lessons and impactful strategies. Here are ten top insights he has illuminated during his podcast discussions:
1. Sales Enablement as a Strategic Initiative: Kunkle emphasizes that sales enablement should not be treated as just a training function but as a critical strategic initiative that drives revenue growth.
2. Importance of Customized Training: He advocates for developing tailored training programs that align with the unique challenges and goals of different sales teams.
3. Data-Driven Decisions: Kunkle highlights the necessity of using analytics and data to inform sales strategies, ensuring that decisions are backed by solid evidence.
4. Continuous Learning Culture: He stresses the value of creating a culture of continuous learning within organizations to adapt to changing market conditions and customer needs.
5. Collaboration Across Departments: Kunkle points out that effective sales enablement requires collaboration between sales, marketing, and other departments to achieve holistic success.
6. The Role of Technology: He discusses how technology can enhance sales processes, from CRM systems to advanced training platforms, streamlining workflows and improving efficiency.
7. Measuring Success: Kunkle frequently mentions the importance of establishing clear metrics to measure the effectiveness of sales training and enablement efforts.
8. Engaging Sales Reps: He underscores the need for engaging and immersive training experiences that resonate with sales reps, making learning enjoyable and impactful.
9. Feedback Loops: Kunkle shares his belief in implementing feedback loops where sales teams can communicate their challenges, leading to more relevant and effective training programs.
10. Overcoming Resistance to Change: He addresses how to effectively manage resistance to change within organizations by communicating the benefits and involving team members in the transformation process.
Mike Kunkle’s contributions to the field of sales enablement, showcased through his podcast appearances, position him as a valuable resource for organizations seeking to enhance their sales performance. By listening to his insights, businesses can gain a deeper understanding of successful sales strategies, discover new ways to improve their training efforts, and ultimately drive revenue growth.