Gretta van Riel is a dynamic founder, recognized for her outstanding achievements in both eCommerce and influencer marketing. As a Forbes 30 Under 30 honoree and a five-time entrepreneur, she has successfully launched multiple brands, including SkinnyMe Tea and The 5th Watches. Gretta’s expertise extends to her role as the founder of Hey Influencers, an influencer marketing agency specializing in leveraging the power of micro-influencers. With her impressive background, she has managed over 50,000 influencer collaborations and has a proven track record of generating substantial sales, including hitting the remarkable milestone of $1 million in a single day in eCommerce.
Gretta can be reached through her LinkedIn profile at https://linkedin.com/in/grettavanriel or via her work email at gretta@justsayhey.co.
Throughout her entrepreneurial journey, Gretta has shared her insights and experiences on various podcasts, captivating audiences with her knowledge and actionable strategies. Some notable podcasts she has appeared on include:
1. Female Startup Club with Doone
2. Foundr Podcast with Nathan Chan
3. The Foundr Podcast with Nathan Chan
These appearances have allowed her to connect with aspiring entrepreneurs, marketers, and business enthusiasts, offering valuable lessons in the process.
From her engaging discussions, here are the top 10 insights Gretta has shared on the podcasts she has been featured in:
1. The importance of understanding your target audience is crucial in shaping your product and marketing strategies.
2. Leveraging micro-influencers provides brands with authentic connections and drives higher engagement rates compared to traditional influencer marketing.
3. Branding is about storytelling; a compelling narrative can vastly enhance customer loyalty and brand recognition.
4. The role of social media algorithms in virality underscores the importance of strategic content planning to maximize reach.
5. Continuous learning is vital; even successful founders should seek out new skills and knowledge to stay ahead in the dynamic business landscape.
6. Establishing a strong company culture fuels innovation and drives team performance, as employees are more invested in a mission they believe in.
7. Data-driven decision-making allows businesses to refine their strategies and increase efficiencies, tapping into insights garnered from customer behavior.
8. Networking and building relationships within the industry can lead to valuable collaborations and opportunities that may not be apparent at first glance.
9. Embracing failure as a learning experience is essential for growth; resilience can often redefine one’s path to success.
10. Investing in mentorship and education can provide aspiring entrepreneurs with guidance, offering a shortcut to learning from those who have already paved the way.
Gretta van Riel’s extensive experience and innovative thinking make her a remarkable podcast guest, enriching conversations with her firsthand knowledge of the eCommerce and influencer marketing landscapes. Her insights empower others to think differently and approach their own business endeavors with fresh perspectives.