Michael Hanson is a visionary founder and CEO of Growth Genie, an innovative company dedicated to transforming B2B sales teams. Based in London, Mikey has accumulated a wealth of experience, both in leadership and sales strategy, throughout his career. With an educational background that includes a BA from the University of Nottingham, he has also lived and worked in diverse cities such as Medellin, Madrid, Berlin, and Johannesburg. Mikey is best known for his thought-provoking insights on sales and communication, especially through his podcast, The COSMIC Bridge Podcast.
For anyone looking to connect with Michael, he can be reached on LinkedIn at [Michael Hanson’s LinkedIn](https://linkedin.com/in/michael-hanson-), or via his work email at mhanson@growthgenie.co.
Mikey’s insights have resonated across many platforms. Apart from hosting The COSMIC Bridge Podcast, he has been featured as a guest on shows like “A Leader’s Story,” where he shares his expertise in B2B sales and customer engagement. His presence on different podcasts speaks volumes about his commitment to reshaping perceptions of sales professionals and the methodologies that drive effective sales teams.
Here are the top ten insights dropped by Michael Hanson on the podcasts he has appeared on:
1. The Trust Deficit: Only 18% of buyers trust salespeople, showing an urgent need for a change in sales culture.
2. Respecting Buyers: Successful sales involve understanding customer goals and challenges, rather than simply pushing products.
3. The Power of COSMIC: His proprietary sales framework emphasizes connecting with buyers on emotional and spiritual levels rather than traditional metrics.
4. Tailored Communication: Mikey advocates for custom communication strategies over generic automated emails, promoting genuine engagements.
5. Onboarding Simplified: Utilizing the COSMIC framework helps onboard new hires faster and aligns sales and marketing efforts effectively.
6. The Importance of Unique Cadences: Crafting distinctive sales cadences can significantly improve lead generation and engagement.
7. Continuous Learning: Sales teams should be trained to adapt and innovate continuously, rather than relying on outdated methods.
8. Deepening Relationships: Strengthening connections with existing customers is key to driving renewals, upsells, and cross-sells.
9. The Role of Research: Conducting thorough research on customers allows for more meaningful conversations and effective problem-solving.
10. Reflecting on Success: Mikey highlights numerous success stories, illustrating how his methods have doubled revenues and streamlined sales processes for businesses around the globe.
Michael Hanson’s approach to sales challenges conventional wisdom and inspires professionals in the sector to rethink their practices. His engaging discussions and actionable insights have made him a sought-after guest on various podcasts, where he continues to influence the future of sales.