Will Nitze, the dynamic Founder and CEO of IQBAR, is an exemplary guest for any podcast seeking to dive into the world of entrepreneurship, innovative thinking, and the startup challenges faced today. With a Harvard BA under his belt and a compelling journey that began at Wood Mackenzie, Will has established himself in the health food industry with his brain-boosting nutritional bars designed for those who prioritize mental acuity along with physical health. You can connect with Will on LinkedIn at [his profile](https://linkedin.com/in/will-nitze) or reach him via his work email at will@eatiqbar.com.

Will has graced several podcasts, sharing his insights and experiences. He notably co-hosts the podcast “Eating Glass,” and has also appeared on various shows including “IQBAR,” “Charting Your Course,” “Inside the Lion’s Den,” “Remote Start Podcast,” “Startup To Scale,” and “The BrandBusters Podcast.” His discussions cover a wide spectrum of topics from entrepreneurship to scaling businesses, providing valuable content for aspiring founders and seasoned entrepreneurs alike.

Here are the top ten insights that Will Nitze has shared during his podcast appearances:

1. Embrace feedback as a tool for growth. Will emphasizes the importance of listening to your customers and team members to refine your product and business strategy continuously.

2. The intersection of health and productivity is critical. IQBAR was founded not just on the notion of healthy eating, but also on the premise that diet directly affects cognitive performance.

3. Networking is essential for entrepreneurs. Will discusses how building genuine relationships can open doors and create opportunities that might not be visible otherwise.

4. Failure is not the end, but rather a stepping stone. Will shares his own failures and how they have shaped his approach to business challenges.

5. Prioritize your mental health. As someone who is passionate about brain health, he speaks about the significance of maintaining mental well-being in a high-pressure startup environment.

6. The power of a strong company culture cannot be underestimated. Will advocates for an inclusive and collaborative work environment that reflects the values of the brand.

7. Always be learning. Will emphasizes that staying curious and committed to personal development is crucial for anyone in a leadership position.

8. Authentic storytelling is an effective marketing tool. He discusses how sharing the brand’s journey can resonate with customers on a deeper level, fostering loyalty.

9. Sustainability in business practices leads to long-term success. Will points out that a commitment to sustainability not only benefits society but can also enhance a brand’s reputation.

10. Finally, have a long-term vision. Will shares that while it’s crucial to focus on short-term goals, a broader vision can guide decision-making and keep a startup on track amidst challenges.

Will Nitze’s rich experience and operating philosophy encapsulate valuable lessons for anyone interested in entrepreneurship. His podcast appearances serve as an excellent resource for those looking to gain insights into building a successful company and the importance of mental fitness in achieving their goals. Connecting with him can open pathways to invaluable knowledge and inspiration, making him a highly sought-after guest for podcasts globally.