Rachael Higgins: A Dynamic Founder and Engaging Podcast Guest
Rachael Higgins is the founder of Because of Marketing, a leading online marketing media publication based in Edinburgh, Scotland. Since launching her business in 2020, Rachael has established herself as a thought leader in the marketing industry, known for covering the latest trends, campaigns, and news. With a First Class Honours Degree in International Business Management with Marketing from Heriot-Watt University, Rachael combines academic excellence with practical experience, having worked with renowned brands like The Coca Cola Company and various bars and restaurants in Dubai.
For business inquiries or collaborations, Rachael can be reached at her work email: rachael@becauseofmarketing.com. Additionally, you can connect with her on LinkedIn at https://linkedin.com/in/rachael-higgins-becauseofmarketing.
Rachael has made notable podcast appearances, including:
1. Podcast Title: Let’s Talk Branding
Host: Will Posket
Episode: The New Reality, Key Trends In 2024
Link: Listen here
2. Podcast Title: Mutual Reception
Host: Not specified
Link: Listen here
These podcasts highlight Rachael’s engagement in meaningful discussions on branding and marketing, making her a sought-after guest.
Through her podcast appearances, Rachael has shared valuable insights that resonate with both aspiring entrepreneurs and seasoned marketing professionals. Here are the top ten insights she has articulated during her discussions:
1. The importance of adaptability in marketing strategies to keep pace with ever-changing consumer behaviors.
2. How personal storytelling can enhance brand identity and foster deeper connections with audiences.
3. The role of data analytics in refining marketing campaigns and improving overall effectiveness.
4. Tips on leveraging social media platforms for business growth, particularly for startups with limited budgets.
5. The significance of building meaningful partnerships within the industry to expand reach and capabilities.
6. Strategies for overcoming common challenges faced by new founders in the marketing space.
7. The impact of evolving technology on marketing practices and how businesses can stay ahead of the curve.
8. Balancing creativity with business acumen to develop compelling marketing strategies that drive results.
9. The importance of social responsibility in branding, particularly for startups looking to make a positive impact.
10. The value of continuous learning and adapting to new trends in a fast-paced marketing environment.
Overall, Rachael Higgins brings a wealth of knowledge, passion, and experience to the table, making her a fantastic guest on any podcast focused on business, marketing, and entrepreneurship. Her ability to provide practical solutions, share personal experiences, and inspire others makes her insights relevant and impactful.